Note to Revver-tisers: Give me a reason to click your ads!
A message to Revver.com advertisers... not the creators.
Will you give me a reason to click your ads? Revver recommends a "call to action," and yet too few of the ads are using them. You've got the viewers attention. They've obviously got a little too much free time on their hands.
So give them a reason to leave Revver and start spending. The creative can't do that (see previous post).