Monday, March 27, 2006

G'Day Mate... At Least the Australian Press Knows Revver

At the risk of going overkill on the "clipping service" blog, here's an article that finally mentions Revver...

"Policy Needed on Podcasting" by Australian IT.

Questions remain as to whether internet broadcasting will make money, although experiments by Google and others to incorporate advertisements into podcasts suggest the potential is there.

Google has built a successful business with web-based advertising that combines Google's knowledge about the user's profile with links to active advertisement servers to deliver ads that are relevant and of interest. This technique is being applied to video also.

Revver.com is applying similar principles to provide digital videos supported by advertising tailored to the interests of the viewer and the needs of the advertiser.

1 Comments:

At 3/31/2006 2:28 AM, Blogger welcome to wallyworld said...

Interesting. I'll check revver.com now. Mal - an Australain living in Paris

 

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