How long should my Revver video be?
I'm going to be hypocritical here, because I sometimes create videos up to 2 minutes. But to arrive at the optimal duration of a Revver video, I think we can adapt the martini rule (one's too few, three's too many).
I have to say, I think it's 20-30 seconds. Anything less and it's probably a mistake or a photo uploaded as a video. Anything exceeding two minutes is going to have to be really compelling. Once you're up to 4 (and I've seen some that are as high as 20) you can forget it. Who would possibly last to the ad frame? You need to have pretty good packaging to get past the 4-5 minute range: Example, the Geek Show.
I don't have Revver stats, but that won't stop me from making some up:
1) The videos getting the most impressions are those between 20-30 seconds
2) Clips under a minute get twice the ad clicks as those over a minute
3) Videos over 5 minutes are viewed 50% less than those under 5 minutes.
Maybe Revver can post a few tips based on the data they have access to about user preferences? It would help us content creators better meet the needs of our mutual audience. And I'm still liking the idea of Revver flying the most loyal Revverites to California for a boondoggle. Who's with me?