Monday, March 27, 2006

Revver Creators: Meet Blinkx!

I'm eager to see the posts, but I can't tell you how excited I am about this deal. Revver's achilles heal was the limited reach and lack of organization of the site itself. This changes a lot, and I look forward to seeing the broader exposure the Revver videos get.

Partnership Adds New and Exciting User-Generated Video Content to blinkx.tv;
Provides Additional Revenue Opportunities to Revver Users


SAN FRANCISCO, March 27 /PRNewswire/ -- blinkx, the smartest thing on the Web, today announced a content partnership with Revver Inc. (http://www.revver.com), a service that allows video creators to freely distribute, track and monetize their original videos anywhere online. Under the terms of the agreement, blinkx will index Revver content in multiple formats, so that users can easily search for and view Revver content directly from http://www.blinkx.tv.

blinkx.tv users will now have access to hundreds of hours of user-generated content from Revver, and Revver's creators will have access to blinkx's millions of online viewers.

Revver is revolutionizing the marketplace for online video by appending ads to videos, allowing video creators and owners to earn money when viewers click on the ads. As a result of this partnership, Revver content will be widely vailable and searchable on blinkx. The partnership will increase the visibility of Revver content and benefit the company's creators and advertisers.

"By monetizing video content, Revver is empowering people to earn money from their creativity. In the marketplace for online video, this is a big leap forward, and we are delighted to be a part of it," said Suranga Chandratillake, founder and CTO, blinkx.

As the only search engine optimized for rich media content, blinkx is an ideal partner for Revver. blinkx uses advanced speech recognition technology to automatically index and transcribe Revver content, which will play back through the blinkx.tv player. blinkx supports multiple file formats, so users can view Revver content on full screen playback mode or upload Revver content through RSS, ATOM feeds and iTunes Video iPod or other portable media player.

"blinkx is a great place for people to easily find and watch videos online, and we are always looking for new ways to distribute our creators' work. This partnership creates a win-win for everyone." said Steven Starr, Founder and CEO, Revver.

3 Comments:

At 3/28/2006 8:56 AM, Anonymous Dawn Westlake said...

So, am I understanding this correctly...? Blinkx gets to pick up anything and everything in revver's library and the creators will get paid...But, if we upload our stuff to blinkx ourselves, our tags are cut off...?

 
At 3/28/2006 3:48 PM, Blogger Marquisdejolie said...

The engine's runnin' but ain't nobody driving.

(translation: I don't get it, either)

 
At 3/29/2006 4:05 AM, Blogger Nalts said...

Here's what I'm guessing has happened. The Blinkx folks' PR people got ahead of the Revver folks on this announcement. The Revver blog doesn't mention this news yet (http://blog.revver.com/) and even RRR has been quiet.

So let me speculate (and that's all this is. I'm not on the inside):
1) Currently if you submit directly to Blinkx you don't get ad revenue.
2) In time, Revver will be served through Blinkx in a way that maintains the ad tag of Revver-generated content.
3) Blinkx may or may not decide to use Revver's model to let other creators tag videos if they submit to Blinkx. I'm guessing they won't be in a hurry here, since that would mean sharing ad money with people that may not want or need it.
4) In the meantime, I'd suggest we keep uploading to Revver knowing they'll work this out with Blinkx. Either way, I want my stuff on both Blinkx AND Revver as long as I get ad revenue. So I'm guessing Revver will be our single spot to post content and get ad revenue. That said, I hope Revver will make it as easy to post as Blinkx.tv.

 

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