Broadcast is an Artifact, says Wharton... Increasingly Irrelevant in the Digital Broadband Age
"Over the next decade, the idea of video content being limited to a single time and device will become quaint. Broadcasting, as we know it, is an artifact of historical limitations on distribution, which are increasingly irrelevant in the digital broadband age."
This is an interesting quote from Wharton legal studies and business ethics professor Kevin Werbach. Werbach's quote is part of recent article from Wharton titled Prime Time No More: The Television Industry Struggles Against Digital Distribution Upstarts."
>>> Individually, these technology companies aren't going to upend broadcasters anytime soon. Collectively, however, they could undermine the business model that media companies have relied on for years.
>>> "Broadcast TV has been telling you what to see, when you see it and how you see it," says Gayton. "Technology has changed all that forever."
>>> "Technology won't fundamentally change creativity." In that respect, the entertainment production companies are still in the driver's seat even though their distribution models are in flux, he argues. It is still uncertain, however, whether "content will [remain] king," a mantra that was touted in the late 1990s. These days, he adds, "functionality will be a key part of it. Technology brings the functionality."