Sunday, April 16, 2006

Guide to 12 Video Sharing Sites


This "Guide to Video Sharing Sites" -- by Publish.com (Ziff Davis) and ComScore Media Metrix -- reports on 12 video sites. Video sites are Veoh, MetaCafe, Revver, CatPost, Vimeo, Clipshack, JumpCut, EyeSpot, DailyMotion, vSocial, VidiLife, and YouTube.

Revver gets a decent writeup, but two "obstacles" are identified:
1) Ads aren't targeted to user behavior. I agree, although user behavior and the type of content are probably linked fairly well.
2) Upload delay... something we hope will be faster for that "instant gratification" we all want.

I actually was more struck by the observation that the videos should contain hyperlinked text instead of a single ad frame. I do believe Revver could gain significantly more ad dollars if there was a subtle text link surrounding the video that was contextually based. The simplicity and subtlety of a single ad frame is part of the charm, but viewers would probably be comfortable with a text ad (like on Google) beneath the content. As long as Blinkx is going to transcribe the audio into text, these could be context based, which is what makes Google so powerful.

Here are the comments about obstacles by writer Publish.com's Stephen Bryant:

Revver faces two big obstacles. One, consumers may not be interested in clicking ads while browsing videos, especially if those ads have little or nothing to do with the content. Revver attaches ads to videos based on the video uploader's preference. You select video keywords when you upload, and you can also specify types of ads you don't want served. A more efficient system would serve ads based on user behavior. Recent advances in video ads, such as the ability to show hyperlinks in the video itself, are leapfrogging Revver's technology.

The second obstacle facing Revver is its uploading tool, which you have to download in order to submit a clip. And, once the clip is submitted, it can take up to two days for the video to be posted. This process removes the instant gratification most users have come to associate with a video site.

8 Comments:

At 4/16/2006 11:16 PM, Anonymous AquaDad said...

I was wondering if that would be better too, to have linkable text showing at the bottom while the video was playing. You might get more clicks because not everybody makes it to the end of the video.

 
At 4/17/2006 1:09 PM, Anonymous Steve Bryant said...

Revver's a great service. I wish you guys the best of luck.

 
At 4/17/2006 1:14 PM, Anonymous AquaDad said...

Revver's a fantastic service! No argument there.

 
At 4/18/2006 3:28 AM, Blogger Marquisdejolie said...

"Two days for the video to be posted" ???? You mixed up Revver with GoogleVideo. None of the videos I uploaded to Revver took two days--or even one day--or even half a day that I can remember, and I've uploaded a few . . . . . . . . hundred.

 
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