Wednesday, April 19, 2006

How Much Time is Left in the Amateur Videographer's 15-minutes of Fame

While many viral videos are ripped from television commercials and SNL skits, there are also a number of low-budget pieces that are contagiously moving in light speed via e-mail and popular video sites like YouTube. Many of the original Revver content creators are those of us with a computer, some creativity, desktop software, and a day job.

Think of the production quality continuum with, one one end, a polished piece like Blockbusters. On the other is the Numa Numa Kid or the Breakup gal (now up to 325K views). Most of us live in the middle of this continuum and face pressures from both sides.

As online video passes "tipping point," will the consumer's taste evolve for higher production quality, making it harder for the next Numa Numa guy? Or could the limited ad revenue from online videos make it impractical for anyone spending more than a few hundred bucks?

Remember- ROI is return (ad revenue) divided by investment (production cost). So if my stupid Nalts videos make $50 but cost me virtually nothing, I'm actually better off than the "Lazy Monday" folks that might spend $1000 or $2000 and generate $800 in ad revenue. Something to ponder.

12 Comments:

At 4/19/2006 3:40 AM, Blogger Marquisdejolie said...

I get a "Not Found" message when I try to click on your links "Numa Numa" and "Breakup girl". They must've moved?

Has anyone else noticed that the Terms of Service contract on the revver uploading tool seems to have changed? What's it all mean, Alfie?

 
At 4/19/2006 6:31 AM, Blogger Nalts said...

Whoops- I went into the "compose" instead of "HTML" mode on Blogger's interface, and thought I didn't need to add the HTML:// since it appears already in the input window. Should work now. I usually QA my links but I tried a few random ones and they seemed okay. BTW- What I love about blogs is that my own blog replaces my messy bookmark folders. If I can't find something, I search my own blog to find the link.

 
At 4/19/2006 8:33 AM, Blogger Marquisdejolie said...

Yeah, I use your blog that way, too. Thanks for saving me the bookmark space.

 
At 4/19/2006 10:27 AM, Anonymous AquaDad said...

What changed on the Terms of Service contract for Revver?

 
At 4/19/2006 11:49 AM, Blogger Marquisdejolie said...

On my last upload, "The Nicotine/Toothache Cha Cha" (plug, plug), the TOS dialog box was different . . . much longer and a different font and format than I was used to seeing. It seemed like it had more paragraphs and subsections.

Or am I seeing things?

 
At 4/19/2006 12:08 PM, Anonymous Dawn Westlake said...

It's totally different, indeed. It changed for me about a month ago. I got a message when trying to upload Ep. 4 of "red chair" that "You need to download the new uploader." What I don't like is that it limits you to just three keywords. I was wondering how you boys still had multiple keywords on recent uploads! Now I get it...

 
At 4/19/2006 12:21 PM, Blogger Nalts said...

You know my dad and brother are attorneys and yet I never read contracts carefully. It will kill me someday.

My nightmare is that I'm signing off on some exclusive arrangement where I can submit to one site but not another. I hope that day never comes, and the current agreement states that it's a "non-exclusive" arrangement with Revver.

I tried the archive.org site to see if I could find an old version of the agreement, but it's down.

I did notice this interesting comment: we agree to let Revver "alter your content as determined by Revver in its sole reasonable discretion, for such performance, display, distribution or enhancement." But we do not give Revver the ability to THIS "EDITORIALLY REVISE OR MODIFY THE SUBSTANCE (AS OPPOSED TO MODIFYING THE FORMAT AND PRESENTATION). So what's the difference? I dunno. If Revver wants to edit my stuff funnier I've got no creator pride. Go for it. As long as I still get half the revenue!

 
At 4/19/2006 12:23 PM, Blogger Nalts said...

Another interesting note about the agreement (which may or may not be new): "Your Advertiser Payments will commence sixty (60) days after Your Content has been available on the Revver Website and Twenty Dollars ($20.00) has been actually received and credited from advertising revenues generated by Your Content’s Rev Tags (the “Earnings Thresholds”). Does this mean it's no longer $20 PER VIDEO? I hope it's aggregate content performance since most of our videos will take a while before they crack $20. Especially my videos (AFB) that YouTube commenters summarize in one word- "yawn."

 
At 4/19/2006 5:37 PM, Anonymous Dawn Westlake said...

It's never been $20 per video...just $20 total...At least that is how it's always been for me. (I've been on since Dec. '05)

 
At 4/19/2006 8:10 PM, Blogger Marquisdejolie said...

My reading of the previous TOS was that no payment would be made on a video until it reached $20 in income, an impossibly high standard for 378 of my 380 videos. When Revver did the big payout a month (or two?) ago, they paid me on everything, though.

 
At 4/19/2006 10:16 PM, Anonymous AquaDad said...

From the cashout button on My Account (which currently says "coming soon") it looks like it's what you earned on all your videos. I've only got 9 bucks and change, so...I've got to increase my video output!

 
At 4/19/2006 11:40 PM, Blogger Marquisdejolie said...

You live at Newport Beach! BeaUtiful Newport Beach! Do a vid of the surfers. Do another of the bikini parade. In fact, do 10 of the bikini parade, just for me.

I delivered some callgirls to Newport Beach, and thereby got to see it and have sex on it only at night. I'd like to see what it looks like in the daytime.

 

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