How Much Time is Left in the Amateur Videographer's 15-minutes of Fame
While many viral videos are ripped from television commercials and SNL skits, there are also a number of low-budget pieces that are contagiously moving in light speed via e-mail and popular video sites like YouTube. Many of the original Revver content creators are those of us with a computer, some creativity, desktop software, and a day job.
Think of the production quality continuum with, one one end, a polished piece like Blockbusters. On the other is the Numa Numa Kid or the Breakup gal (now up to 325K views). Most of us live in the middle of this continuum and face pressures from both sides.
As online video passes "tipping point," will the consumer's taste evolve for higher production quality, making it harder for the next Numa Numa guy? Or could the limited ad revenue from online videos make it impractical for anyone spending more than a few hundred bucks?
Remember- ROI is return (ad revenue) divided by investment (production cost). So if my stupid Nalts videos make $50 but cost me virtually nothing, I'm actually better off than the "Lazy Monday" folks that might spend $1000 or $2000 and generate $800 in ad revenue. Something to ponder.