iFilm: the Antithesis to YouTube
Since I just ranted about YouTube, I feel like I have to point out some significant differences between iFilm and YouTube. Now let me be clear that I've got a love-hate relationship with iFilm. I once stopped eating or going to the bathroom for a few days because I was so addicted to iFilm. Then I got so annoyed by all the ads, I gave up. And this was pre-broadband so half my time was spent waiting.
But here's where I'm intrigued about iFilm, and I think it will coexist with Revver. iFilm is taking a completely different approach than YouTube. Where YouTube takes any video, iFilm is very selective. And iFilm is totally commercializing itself. Here's a great example... today's "video of the day" features a trailor to the Simpsons movie and a mock PSA from "The Office." Is it stuff ripped from TV by some basement dweller in Dayton? No- it's legitimate. In fact, it's paid placement by the networks and film companies. Check out the ads wrapped around this piece from "The Office."
iFilm viewers will eventually realize that they're looking at an ad to see an ad with an ad wrapped around it. But at least the ad in the middle is funny. So I'll be back for more. The marketer in me loves it, and the video-watching nerd in me will tolerate a lot of ads to get a laugh.