Saturday, April 08, 2006

Keeping Fresh for Return Visitors

So one of the problems Revver has had is the "what to do about the homepage" issue. The "rating" feature has been buggy for a while. The idea of a "most watched" algorythm is great for new visitors, but is painful to the regular visitors (since it becomes a self fulfilling prophecy). And Revver hasn't yet divided its videos into content areas (funny, weird, music). That's why I created CubeBreak, but it's tough keeping it fresh without a technology back-end. The tagging on Revver is helpful, but it's not the only answer.

So here's a new approach to keeping the homepage content fresh and good:
1) Reduce the real estate on the homepage dedicated to "most watched." My guess is that a significant portion of the traffic to is made up of repeat visitors (or at least will be). We want fresh stuff.
2) Create a fresh/popular section that would be technology driven (as opposed to the Editor's Pick), and have it based on some of the following criteria. I would change the weighting periodically so this isn't manipulated by content owners:
-What percentage of the time was the video viewed in its entirety (ad frame served)? That tells us that the video was interesting. Exclude any video under 5 or 10 seconds.
-What rating did the video get? Don't put too much stake in this because few people vote and it's easy for a content owner to drive this number up.
-How many "send to a friend" activations did the video get?
-What kind of traffic is hitting a video from outside sites? That's an indicator of good content, because other sites are syndicating it.
-How many people viewed the video in the first day or two? This tells us that there's an interesting title, subject matter or thumbnail.
3) Dedicate someone at Revver the responsibility of updating the "Editor's choice" awards daily-- and rotate the role for diversity. Archive previous ones so new people can dig back at the best, but the repeat visitors have an incentive to return to to see what the editor's like.
4) Even better- do you remember when Blockbusters would have "staff picks" in a special section of the store? I loved that. Chances are you, as a customer, identified with the taste of at least one of the staff members. Give Revver employees (or content providers) a "best picks" section that they can easily update. Reward the ones that manages to attract the most traffic to their section- it means their taste is consistent with Revver viewers, and they're attracting traffic and ad clicks.

Whatya think? Blog on, bloggers.


At 4/08/2006 11:23 AM, Anonymous Dawn Westlake said...

Hear, hear, Nalts! Rob--you gotta' hire this guy and bring him to LA! All excellent ideas! Esp. the "staff picks". Remember when Elaine Benes thought she was in love with one of the staff members because they had the same taste in film? LOL! Oh wait...Does anyone remember "Seinfeld"...? That was on quaint ol' "must see tv". ;-)
Rock on, Nalts!

At 4/08/2006 5:54 PM, Blogger Marquisdejolie said...

Can I get an "AMEN!" brother!? Except for the part about porting Nalts to L.A. We need him manning this "unofficial" blog and we need that east coast 'flava' to counterbalance the cultural suck of L.A. (no offense intended, Angelinos, I was once 'one of you', one of you, one of you). Movie reference: "Freaks", 1932.

At 4/08/2006 5:57 PM, Blogger Marquisdejolie said...

...but the keeping revver fresh ideas were great, I thought (especially since my stuff lacks the sturm und drang to make it on the front page)

At 4/08/2006 7:56 PM, Blogger Nalts said...

Thanks guys. Hopefully your reactions will encourage Revver to take these ideas and build on them.

By the way- I'd now like to document three classes of Revver nightmares:
1) Any mightmares arising from James' pieces. Last night I had a dream that James was d.j.'ing a party I attended and he got pissed when he saw me sneaking some footage of him for a Nalts' Revver post. Maybe he thought I was violating his face, which he has copyrighted in a Texas court.
2) There's the old "Red Couch" nightmare we've all had. The couch is on fire in my dreams but that's because we used to burn couches for entertainment at the University of Dayton.
3) Now I'm afraid to go to sleep tonight in fear that the green Snarfer cartoon guy is going float over me and blow air in my face -- as his asymmetrical eyes stare widly at me.

At 4/09/2006 12:29 AM, Blogger Marquisdejolie said...

You have nightmares about the snarfer guy, too!?

At 4/09/2006 1:07 PM, Anonymous Dawn Westlake said...

Just goes to show I need to make MORE red chair vids. You all keep referring to it as a couch. It's a chair. A red chair. I just have to work harder. Refill your Nembutol, boys! Mua-ha-ha! (an evil laugh from the left coast...)
p.s. Posted some "Brand" new vids this red CHAIR...but a red bikini, yes! ;-)


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