Online Video Needs Business Model
"We should start looking now at how to bring convergence, and viable business models, to the hype of online video"
I can't stand reading articles like this that overlook Revver. Revver is part of the answer, but it's still flying beneath the radar.
That said, the author (Sean Carton) does raise an interesting point about television pointing back to the web: "The idea is that viewers watching TV online can have a seamless experience when they feel compelled to buy something they see rather than having to remember a URL and purchase later. It's the ultimate in impulse buying and provides a real and immediately measurable mechanism for advertisers to see the impact their advertising's having."