Monday, May 29, 2006

Revver Gets BBC Coverage Monday

Check out Monday's BBC: "How to Make the Net Work for You." Nice piece that mentions Revver prominently. Also mentions adsense. Says Revver's Steve Starr: "I'm deeply aware of how hard it is for creators to get their content seen by professional distribution operators."

Some more highlights: Using advertising to fund distribution of a film can make a huge difference, said Mr Starr citing the example of the hugely popular animated parody of Woody Guthrie's "This Land" that lampooned George Bush and presidential hopeful John Kerry.

The short film was downloaded millions of times and cartoon creator JibJab was reportedly landed with a bandwidth bill of more than $100,000. Via Revver that loss could have been turned into a big profit, said Mr Starr.


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