Thursday, May 25, 2006

Why Revver Isn't a Top-10 Video Site

Hitwise finally reported some public information on the rankings of online video sites! I use Hitwise at work, and I'm glad they made this available so I can blog about it. First of all, Hitwise gets its data on about 25 million Americans by buying ISP data. The data demonstrates that the online video space is white hot. The market share of Internet visits to the 10 leading online video sites has increased by 164 percent in the past three months.

We aren't surprised to see YouTube with the number one share in the category or that MySpace is 2nd. But it was interesting that Yahoo Video beat MSN and Google Video. To read more about my observations on this report, see this post on WillVideoforFood.

Now Revverberation readers are saddened to see Revver off the top 10. There are two primary reasons:
1) Revver is an enabler, and most of its videos are viewed on other sites (like CubeBreak). Hitwise cannot track Revver traffic unless it hits the Revver domain, so this drastically understates Revver's share.
2) As evidenced by the low number of views of videos, does not have significant traffic. Revver is still in launch mode, and has done almost no promotion or public relations.

Revver doesn't want to compete with these video sites, but would just assume enable the videos on these sites and others. Still- I hope when Revver officially launches in the next month or so it does some online promotion. Currently, the only way to make signficant money via Revver is if a kind stranger finds your video on Revver and decides to post it on their high-traffic site.


At 5/26/2006 12:49 AM, Blogger meow said...

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At 5/27/2006 10:21 AM, Anonymous Katey said...

It would be interesting to see a profile on the average revver site visitor. From what I've observed, the submissions that get the most views have a definite sexual undertone. these seem to attract the pre-pubescent or teenage boys that get a few jollies leeting their imaginations go wild. The videos that are true works of art, or well made, clever and just outright funny, don't get as many views as the silly ones, or 5 second tantilzing photos or titles. This is a shame. for example, Frogprintz has submitted many great little artistic video clips that son't seem to get many view at all. Yet these are extremely good. Instead, really ugly and obviously copied clips get lots of traffic. Am I wrong? Let's see a profile!!

At 5/28/2006 1:55 AM, Anonymous Anonymous said...

Morons, attention deficit subliterates and hypersexed Jerry Springer types became the majority in this country nearly 20 years ago. We must pander to the lowest common denominator to maximize sales. As for Frogprintz, I think they are pirated and some buddy of his in the Revver editorial department is letting him slide. I won't patronize videos I think are plagarized.

At 5/28/2006 10:25 AM, Blogger welcome to wallyworld said...

Thanks for the update on Revver. I know it but I'm totally addicted to YouTube. Vimeo's pretty cool, too but they only allow you to Upload 30Mg a week which sucks. But it's free so I shouldn't complain. And the Porn mob have stayed away (so far).

At 5/29/2006 4:24 AM, Anonymous Anonymous said...

Frogprintz has some funny commercials, but I think Revver viewers are looking for short, funny (or sexy) amateur videos. Frogprintz stuff I would think fits better into the YouTube model. Katey- Frogprintz actually made all of the commercials it puts on Revver?!

At 5/29/2006 11:14 PM, Anonymous Anonymous said...

You blokes got it all wrong. Frogprintz is super. He should definitly keep adding new video to revver, not youtube (though he has work there also). Yes, he is big on MTV (at least the U.K. version). Totally funny, totally talented, totally plagarized by others claiming credit for his work. Dont critise if you dont know the facts. His paintings and other art work is also grand. I, like Katey ??? for one, am a big fan. Hip, hip, horay.

At 5/31/2006 1:00 AM, Anonymous Anonymous said...

If your movie is good, the Revver peeps allow copyright infringement on the music (as with MadV, for examp).


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