Why Revver Isn't a Top-10 Video Site
Hitwise finally reported some public information on the rankings of online video sites! I use Hitwise at work, and I'm glad they made this available so I can blog about it. First of all, Hitwise gets its data on about 25 million Americans by buying ISP data. The data demonstrates that the online video space is white hot. The market share of Internet visits to the 10 leading online video sites has increased by 164 percent in the past three months.
We aren't surprised to see YouTube with the number one share in the category or that MySpace is 2nd. But it was interesting that Yahoo Video beat MSN and Google Video. To read more about my observations on this report, see this post on WillVideoforFood.
Now Revverberation readers are saddened to see Revver off the top 10. There are two primary reasons:
1) Revver is an enabler, and most of its videos are viewed on other sites (like CubeBreak). Hitwise cannot track Revver traffic unless it hits the Revver domain, so this drastically understates Revver's share.
2) As evidenced by the low number of views of videos, Revver.com does not have significant traffic. Revver is still in launch mode, and has done almost no promotion or public relations.
Revver doesn't want to compete with these video sites, but would just assume enable the videos on these sites and others. Still- I hope when Revver officially launches in the next month or so it does some online promotion. Currently, the only way to make signficant money via Revver is if a kind stranger finds your video on Revver and decides to post it on their high-traffic site.