Friday, June 09, 2006

Invite Dave Chappelle to Your Block Party

Interesting promotion with Dave Chappelle show and Revver... I wonder if Dave will come to my block party... lots of whining kids? Note- this is the first (or at least one of the first) press releases Revver has released. It's on the map!

Promotion from major Hollywood studio and video-sharing service encourages users to submit funny and creative personal video content

Los Angeles, CA (June 9, 2006) – To celebrate the DVD release of Dave Chappelle’s Block Party on June 13th, 2006 from Universal Studios Home Entertainment, Revver.com (Revver Inc.) today launched “Invite Dave Chappelle to Your Block Party,” a national online promotion encouraging fans to submit funny, creative personal videos through the contest’s Web site, http://www.blockpartycontest.com.

In the spirit of Dave Chappelle’s trademark comedy, contestants will upload their videos humorously begging the comic superstar to attend their fictional block party.

After uploading, entrants are challenged to find creative ways to market their entries, including posting their creations to social networking sites, blogs, distributing them virally and spreading the word through email.

The top 5 videos (as determined by number of viewers) will receive a “Dave Chappelle’s Block Party” DVD, and the Grand Prize winner will win a 4-day, 3-night expense-paid trip to New York City.

Capitalizing on the growing prominence of online content sharing, Revver Inc. connects content owners, viewers and advertisers in a sponsorship marketplace. Revver affords users the opportunity to earn money based on the popularity of their content, while offering advertisers widespread, unconventional exposure online.

“The explosive growth of online video sharing is creating opportunities for individual creators, and this contest is a perfect example,” said Steven Starr, CEO of Revver. “For anyone out there who wants to show off their humor and creativity, now is your chance to do it in front of millions of people and ‘Invite Dave Chappelle to Your Block Party’.”

Available for the first time in an unrated, extended DVD version on June 13, 2006, Dave Chappelle’s Block Party features over 20 minutes of additional material not shown in theaters plus more than 45 minutes of bonus features that give viewers a chance to go behind-the-scenes of the most outrageous event of the decade. Directed by Academy Award® winner Michel Gondry (Eternal Sunshine of the Spotless Mind), Dave Chappelle’s Block Party follows the funnyman as he treats a Brooklyn neighborhood and a group of out-of-towners to a hilarious, no-holds barred, once-in-a-lifetime celebration. The unforgettable daylong party that results is loaded with humor, as well as a historic showcase of today's most influential musical artists, including Kanye West, Mos Def, Erykah Badu, Common, Jill Scott, the Roots plus the legendary Fugees, who reunite for the first time in eight years! Dave Chappelle’s Block Party is available in Unrated and Rated DVD versions; both are priced at $29.98.

About Revver

Revver is the first online service that truly leverages the social power of the Internet by supporting the open distribution of video content through the creation of a sponsorship marketplace. Revver connects video content owners directly with advertisers and allows their work to be superdistributed online and to mobile devices. Revver’s proprietary technology matches individual videos with advertising, supports sharing through a network of syndication partners and viral tools, tracks performance, and rewards content owners and syndicators with a percentage of the revenue generated from advertising. Revver’s contextual advertising capabilities also connect advertisers to specific demographics with a unique collaborative learning algorithm, which maximizes ad performance. For more information, visit www.revver.com.

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