Posting Your Video is the First Step (Not Last)
In case you haven't noticed, Revver is receiving more videos than ever. As it hasn't officially launched, there's been little traffic - mostly generated by word of mouth or some small press mentions. I've been excited about this June transformation of the site, but I had a reality check this morning. I think the site will be cooler, but I don't see Revver doing aggressive promotion. Remember it's an intermediary that facilitates the "view and ad serve."
Initially I was perplexed about how Googleheads received more than 15,000 views on YouTube, and just a few hundred on Revver. Then I started to realize that I'm still learning about some key missing pieces of Revver.
1) As content providers we need to do more than create great content. We need to help get it visible beyond Revver. Maybe that means treating YouTube as the "tease" and Revver as the primary distribution. It means creating topical, viral material and promoting it. I get really excited when blogs mention my Crackberry video, but most of them point to the YouTube version. I wish they'd point to the Revver one, but I can't be channel selective on my uploads- after all, they'd never know Crackberry existed without YouTube.
2) We need to hope that some of the smaller video sites decide to use Revver as a content and revenue source. For example, why wouldn't a Break.com serve its videos via Revver? It can still wrap addditional ads, but it gets three advantages: a) No uploading/hosting/serving fees, b) an additional source of content (that obviously needs to be mined), and c) A new revenue source via an affiliate fee. BTW- I haven't figured out how to make a mint off of CubeBreak yet, but my traffic has exploded in the past week.
3) YouTube is a game-changer because it was first to mindshare with a simple way to upload and view videos through broadband. That's a difficult thing to compete against. But there are room for multiple players. My hope is that Revver's new site will create a few things:
a) A Revver.com that gives us easier ways to find and promote our videos to portals
b) More distribution partners
b) An ability to dive deeper into the Revver content with more focus
c) A ratings system that helps prioritize videos
d) A working Paypal (couldn't resist).
If they're on time, we're not far from seeing Revver's logo without the b-word behind it. Can't wait.