What Makes My Revver Income Vary?
It's impossible for us to point to exactly why Revver revenue varies during certain periods. Weeks ago we saw a dramatic spike, and it seems to have stalled according to recent posts.
Some theories raised:
> Delay of payments by Revver
> They love me, they love me not
My theory: Ad flights and prices fluctuate. We can't see how profitable certain ads are, but clearly when Revver is flighting many ads for Chappelle or Kiss Kiss Bang Bang we can assume higher "cost per clicks" to advertisers. Since advertisers typically buy a fixed inventory, it's entirely possible that Eepy Bird exhausted some campaign budgets and that might be explaining our lower income. Just because an ad appears doesn't mean an advertiser paid for it.
As Revver gets more popular, it will get better advertisers. As it gets better advertisers it can pay itself and us more. As it pays us more, we'll make it a better site. And the cycle continues (rinse, repeat).