Monday, June 26, 2006

What Makes My Revver Income Vary?

It's impossible for us to point to exactly why Revver revenue varies during certain periods. Weeks ago we saw a dramatic spike, and it seems to have stalled according to recent posts.

Some theories raised:
> Delay of payments by Revver
> Error
> They love me, they love me not

My theory: Ad flights and prices fluctuate. We can't see how profitable certain ads are, but clearly when Revver is flighting many ads for Chappelle or Kiss Kiss Bang Bang we can assume higher "cost per clicks" to advertisers. Since advertisers typically buy a fixed inventory, it's entirely possible that Eepy Bird exhausted some campaign budgets and that might be explaining our lower income. Just because an ad appears doesn't mean an advertiser paid for it.

As Revver gets more popular, it will get better advertisers. As it gets better advertisers it can pay itself and us more. As it pays us more, we'll make it a better site. And the cycle continues (rinse, repeat).


At 6/26/2006 3:13 PM, Anonymous lamergamer said...

Thanks for the info,Nalts.Your Eepy bird theory makes a lot of sense,and revver,to this point only has a handful of major advertisers.I was very skeptical because their email support suddenly disappeared several days ago.Maybe they have a staffing shortage too? seeing how revver has only been online for about 8 months,and the ad budget does fluctuate,i think i will have a little more patience with the views/income.thanks again,steve

At 6/26/2006 4:48 PM, Blogger Nalts said...

The slow technical response is apparent now. I've been trying to get a password fixed for a few weeks. Let's hope it's temporary...

At 6/26/2006 8:25 PM, Blogger Marquisdejolie said...

It's June in Los Angeles. School vacation. The Revver staff is down at the Santa Monica Pier watching the Red Bull Flutag. They'll be back in September when school starts again.

At 6/26/2006 10:37 PM, Anonymous Anonymous said...

The Revver reviewers are in high school?

At 6/26/2006 10:38 PM, Anonymous Anonymous said...

Junior college

At 6/26/2006 10:43 PM, Anonymous Anonymous said...

nalts: why not just do this:

At 6/29/2006 7:01 PM, Blogger Nalts said...

Got it fixed. It was my fault. EvilFist isn't Evilfist.


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