Saturday, July 15, 2006

Edelman gets blasted by WillVideoForFood

That wank over at WillVideoForFood blasted Edelman (Revver's PR agency) as being incompetent and lazy. In fairness, Revver is still in beta. And the PR agency got a few great media mentions, including the following:
  • Two mentions in the Raritan, New Jersey's "St. Mary's Church Bulletin" last month (which garnered three unique visitors from a nearby public library).
  • A story on page 42 of the Dayton, Ohio "East Dayton Real Estate Listings."
  • A brief mention of Revver by David Scheyd on his 2-5:00 a.m. "Easy Jazz Show" in Brewton, Alabama's 850 AM Radio. The exact quote was "that song reminds me of fly fishing in a beautiful salmon-filled Revver."
  • The agency rode the stories of Eeepy Bird and idonothingallday, showing that if you content creators can create news... Edelman will hitch its wagon to your star.
  • And don't forget this October Revver launch article that remains one of the top Google search results from Revver... largely because nothing else has topped it.

    Traffic at Revver has gone from 450 average daily visitors in February to nearly 510 in June (and an all-time peak of 625 on July 2). So give that Edelman some time, WillVideoForFood.com! The Edelman account lead is in the midst of pitching a great story in the Dansville, Florida "Sunrise Retirement Home" daily flier. Sunrise doesn't have access to the WorldWideWeb, but these retirees will talk about Revver for as long as they can remember it.

3 Comments:

At 7/15/2006 5:50 AM, Anonymous Anonymous said...

This is getting insane. The people that make money on Revver are the ones getting their own publicity like the Eepybird's mentos/coke and Zfrank. But Revver is not even showing up in the top 20 online video sites, which could be the end of them.

Here's the media contacts. Send them a note-
Edelman Public Relations
Phone: 323-202-1068
E-mail: revver@edelman.com

 
At 7/15/2006 11:49 PM, Blogger Marquisdejolie said...

Are you sure Edelman represents Revver? I went on their website and did a search for "Revver" and got a "no search results" answer.

 
At 7/16/2006 8:40 AM, Anonymous Anonymous said...

Yes- the Edelman contact is from the media page on Revver. It's not uncommon for a client to not let the agency announce it as a client. Especially when the client doesn't feel like served well.

 

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