Sobering Review of Revver by Sci-Tech Today
A sobering review of Revver by Sci-Tech Today that points out the solid business model but lack of popularity and content. Here's the most important point the article makes:
To solve its problem, Revver needs a bigger audience to submit, watch, and rate videos. That way, the most-watched category will have more variety, and users will be able to find higher quality videos there, which would garner better ratings. More clips would also keep the recent-updates section dynamic, preventing individual submitters from dominating the space for the day... Offering to split advertising revenue is apparently not enough to attract the needed audience. This could be because not enough people are clicking on the ads to make submitting videos very lucrative...Unfortunately, the success of social networking sites shows that one of the biggest ways to attract an audience is to have an audience that talks about the site and likes it and recommends it to friends. Revver needs to do something to get people talking about it positively.Fair points. All remedied by a soon-to-come "fashion makeover" and (I hope) some investment in promoting the site. The article overlooks that Revver is trying to be a facilitator not a portal, and mistakenly calls it a "two-year-old" company when the beta's been live for under a year and the actual site hasn't launched. But it makes some fair points about the "hit or miss" content.
Now... did you think I was going to blog about this piece without some self promotion? Here's another part of the article...
On a recent visit to the two-year-old site, there were only 21,106 videos in a database, according to a ticker at the top of the site. YouTube, by comparison, has roughly 70 million. And of the videos that Revver does have, few are entertaining or informative, and they often tend to come from the same batch of contributors. ... There was, however, an entertaining video in the editor's-picks section called "The Revver Interns" in which a man orders around kids all seemingly under age seven. At one point, one of the kids is picking his nose, and the man asks, "Are you picking me a winner?" At another point, the kids get into a shouting match about sales. It was a cute concept that led the video to receive nearly 600 views. Many other clips had far less.P.S. The author must have kids. They are indeed under 7.