Saturday, February 11, 2006

Paris Hilton to wear flash drive lanyard at Oscars

Doug started it all. Now it's been verified on Paris Hilton fan sites,, and Wikipedia... apparently Paris is going to show that Doug's nerdness is so extreme it's cool again.

Revver addict

First post. Using this blog to watch my new obsesssion. Looked around at a number of different video sharing websites, and none were as easy as Revver. Plus I've made $240 just slapping my videos online.

I wonder if I can figure out how to get my videos on this blog?

Thursday, February 09, 2006

Making Money With Revver: Top 10 Tips for Video Creators

I'll update these as we continue, but here are my Top-10 tips for Making Money on Revver. Before you read them, you may want to check out my spoof on this subject...

  1. Revver is a tool, not a huge portal (yet). Once you tag your videos, you still need to get them on sites beyond Revver if you want more than 20-50 people seeing it.
  2. Keep 'em short: 15-30 seconds are best. Sometimes you can go longer, but you're wasting your time beyond 3 minutes. There are other channels for longer clips.
  3. Avoid content you don't own. You'll eventually get pulled. I've gotten phone calls about using music I don't own, so...
  4. Use royalty free music or create your own in Garageband or other music programs. It's easier than you think.
  5. Thumbnails sell- even more than the name. Choose wisely.
  6. Keywords are important, but don't just use all the hot ones. Eventually Revver will place less importance on each one like Google does.
  7. Don't pander for ad clicks. Believe me- I've tried everything. Your ad click depends on the content and the placement (certain sites that syndicate Revver videos get as high as 30% click throughs, but typically you can expect 3-4%. That number will go down over time- which is why you need volume. Most banners get less than .05 percent clicks on other sites.
  8. Market your videos- send to friends, family and co-workers. Ask them to patronize the advertiser- not just click the ad. If Revver doesn't provide advertisers with revenue then the whole model fails. Consider the advertiser's perspective- a click doesn't make you money.
  9. Think about your title carefully.
  10. Revver is enabling RSS, so people can subscribe to certain keywords. Should be a nice way for other portals to discover good Revver videos.

More as things develop!

Please post your learnings if you'd like.

Wednesday, February 08, 2006

What's in it for the advertisers?

I can speak here with some authority since part of my day job (marketing for a big healthcare company) is to oversee the online marketing programs for a number of our large brands. I haven't bought ad inventory on Revver largely because I work in a highly regulated industry and our target audience is going to far less interesting sites.

What I like, from an advertisers' perspective, is that I only pay for interaction. If we assume that the average click through is 3-4 percent, the advertiser is delivering "free impressions" to 97 people before he pays a dime. This works especially well for things like the Chapelle movie -- where there's a personality to the product that dovetails nicely off of viral videos.

We know that the timing of an ad is critical. You've reached someone that has just completed some entertainment and is likely to be in a more "open mood." More importantly, your ad creative doesn't have to work terribly hard to distract people. Unlike news sites or search engines, the people using Revver are not seeking. They're relaxing.

For the model to flourish, these clickers need to convert into customers. I don't know how that's going, but I hope it's going well.

Tuesday, February 07, 2006

Revver 101: Everything You Wanted to Know About Revver But Was Afraid to Ask

If you're new to Revver, here's what you need to know. You may want to begin with a quick humorous video that explains the concept... provides video creators with an easy way to share their videos and profit from ad revenue. Here's the 5-Step process, simplified:
1) You sign up to Revver and provide your name, e-mail address, PayPal account, etc.
2) You upload your videos (which is as easy as sending photos to an online site), then provide basic information about each videos. Revver converts yout file to flash, tags it with an advertisement, and posts it it to
3) Each time someone clicks the ad at the end of your video, you'll get half of the advertising money. Once your video has a "Revver tag," you can send your videos to other sites and still profit (unless the portal strips the video off like Google Video is unfortunately doing now).
4) It's in your interest to get your Revver videos to other third-party sites that have more traffic than Revver has yet. Sometimes people copy the videos from Revver and put them on higher traffic sites. I've had some of my videos go from 20-30 people watching them on Revver to nearly 2000 once it lands somewhere else.
5) Revver provides you with online tracking tools so you know what videos are being watched and how people rate them. You'll also get real-time data on the ad revenue broken down by day, week or month... and at an individual video level. The data is surprising, and it's fun to visit the site to see what your total revenue has reached.

Sign up now: