Saturday, June 17, 2006

Out Kissed and Banged

Oh I'm so depressed. We scrambled to enter the Kiss Kiss Bang Bang casting contest (deadline midnight last night) and there were only about 5 entries. This morning I discover that there are about 40. Check them out.

So when the voting begins Monday, please vote for the one with the thumbnail of 3 people against a brick background. It's pretty lame next to these pro entries. Some of them are fantastic. But I want that plasma TV! Or at least an iPod.

I had my kids do the "Apology" scene but it got bumped because they're not 18.

Thursday, June 15, 2006

View Envy? EepyBird's Extreme Diet Coke & Mentos


Most of us are excited if we get 100 views, and blown away when we get more than 1000. Folks, EepyBird cracked ONE MILLION. That's a decent number even on YouTube. It puts EepyBird's "Extreme Diet Coke & Mentos" video as the all-time highest viewed videos. It also put Revver "on the grid."
If I had to guess, I'd say they earned easily $10-$30,000 in several days. Considering a 2-liter is about $150, and a pack of mentos is 60 cents, I'd say the ROI was strong on this one.

Marquis is Back

He's back from his sabbatical!

Wednesday, June 14, 2006

Mentos & Diet Coke Gets Revver "In the News"

This Mentos & Diet Coke thing is really helping Revver. It got a mention this morning on ABC's Good Morning America (search for Mento-Fueled Cola Geyser). That's the first major national coverage I've seen for Revver, and hope it's the beginning of a wave.

Meanwhile there's an article every hour about YouTube. Here's the latest from USAToday.

Tuesday, June 13, 2006

Baby Bird

I have to acknowledge my wife's friend Stacy for this video of a baby bird. It's interesting on two levels: 1) You don't often see a bird this young, and now that Stacy's daughter's scent is all over it I imagine it's mama won't touch it. 2) I give Stacy credit for including the last piece of the clip- where her son tries to strangle her daughter.

Almost every time I try to make a video there's some form of attack between my kids, but I edit them out. Kudos for including that part, Stacy. I hope your dog enjoyed his lunch.

How Much Money Do I Make Per View?


I've posted this to the Revver forum (thanks for the new password, Rob).
So click here to respond.

Revver is on a pay-per-click (PPC) model, meaning no money is exchanged unless a viewer completed a video and clicks the ad. As someone who buys online media, I'd say they're leaving "money on the table." There's a value in impressions too.
That said, what are folks finding is their view/earnings ration? In other words, take your total views and divide them by the money you've made.
ROUGHLY I think a view is worth about 1 cents. That's because click-thru is about 3-4 percent last I calculated (although that's tough to determine anymore). So 100 views gets you 3-4 clicks which are about 30 cents.
Anyone else have other data? Clearly this depends on:
1) The quality of the ad
2) The location of the video (theoretically, videos on Revver get fewer clicks than those that live elsewhere).
3) The view/completion ratio- for videos greater than a few minutes, probably very few people will complete it and see the ad. For example, if you click the dollar art above, you'll get my 3-minute "Rich on Revver" video. You probably won't complete it but my "views" will jump.
4) The quality of the video (although I'm not inclined to think this is a big factor.

Monday, June 12, 2006

Create a Channel of Your Revver Videos (Magnify Networks)

I just found this site, Magnify Networks, via an AdSense ad on someone's blog. They're in soft launch, but it's really interesting. You know all of those things you'd LIKE to do with Revver (community, sharing, rating, filtering, sequencing, etc.)? I think this is the missing link.

I set up a Magnify page (it's free) and brought a few random videos to it. Other people can post too, which is great. I suppose I could have one for all of my stuff and another for people that share my interest. I haven't gotten my head around the whole concept, but here's the basics:
1) It's free
2) It allows you to organize videos from a variety of sites (Revver, YouTube, ect.)
3) You don't have to upload a video if it's already on the web- just give it your Revver embeded tag that you've probably never used before... it's under the video in HTML code.
4) Magnify gives you a URL that has all of your videos -- with RevTag entact (which hopefully includes my affiliate fee in addition to the revenue tied to the video itself).

Pretty cool- an easier way to get my friends directly to my videos without having them sort through some of the lame stuff and old stuff. Maybe I can use it as an RSS feed so people can easily see thumbnails of the latest vids. I suspect there's a lot more I can do with this once my thick mind makes its way around this new concept.

Create a Channel of Your Revver Videos (Magnify Networks)

I just found this site, Magnify Networks, via an AdSense ad on someone's blog. They're in soft launch, but it's really interesting. You know all of those things you'd LIKE to do with Revver (community, sharing, rating, filtering, sequencing, etc.)? I think this is the missing link.

I set up a Magnify page (it's free) and brought a few random videos to it. Other people can post too, which is great. I suppose I could have one for all of my stuff and another for people that share my interest. I haven't gotten my head around the whole concept, but here's the basics:
1) It's free
2) It allows you to organize videos from a variety of sites (Revver, YouTube, ect.)
3) You don't have to upload a video if it's already on the web- just give it your Revver embeded tag that you've probably never used before... it's under the video in HTML code.
4) Magnify gives you a URL that has all of your videos -- with RevTag entact (which hopefully includes my affiliate fee in addition to the revenue tied to the video itself).

Pretty cool- an easier way to get my friends directly to my videos without having them sort through some of the lame stuff and old stuff. Maybe I can use it as an RSS feed so people can easily see thumbnails of the latest vids. I suspect there's a lot more I can do with this once my thick mind makes its way around this new concept.

Eepy Bird Puts Revver on Map

I have no idea how EepyBird was able to attract so many views (on the ol' Mentos/Coke trick), but this is a Revver Record. Check out the amount of people that have been exposed to Revver as a result of this. And try to imagine what these folks are kicking to their PayPal accounts. Now try to imagine how much they'd made if they did it with YouTube.

Thanks, EepyBird. I can't figure out why more sites aren't using Revver considering the fact that it's not just free video serving... it's profitable.

Sunday, June 11, 2006

Tenzer in the News


Here's a story from Variety about David Tenzer, Revver's new hire (as reported on Revverberation yesterday). Tenzer spent 24 years at CAA, packaging more than 40 TV projects during his tenure, including series, reality skeins and telepics. His recent shows included NBC's "Last Comic Standing" and Lifetime's "Lovespring International." He announced his departure to CAA staffers Wednesday.