Saturday, August 19, 2006

Viral Video Killed the Film Artists (temporarily)

This is filmmaker Dawn Westlake with some insightful humor. She pits a scene from her recent film against a silly moment at a party that mimics it. What's even funnier is that she had to send a DNA test to prove the first clip was hers.

True- for now, stupid viral flicks is what people want.

As for me... I may be a C-grade video maker, but there will always be C-grade video watchers.

Thursday, August 17, 2006

Vote "Chicago Style" for "LA Hottest" of Web 2.0

Vote and vote again. Find dead relatives and ask them to vote.

Folks... Micki Kimmell, Revver's new Director of Community Whatever, can win ValleyWag's endorsement as the "hottest woman in Web 2.0." This would be great PR for Revver, online video and... Micki.

So bring on your votes (click here, scroll down, and select Micki). Here's a message based on anticipated barriers:

I don't care about hotties: Then do it for online video.
I'm a woman: You earned your right to vote. Exercise it.
I'm married. I can't vote for hotties: Clear your cache when you're done and go to confession.
I'm gay: Look at these too women and tell me who would be more likely to stand up for gay rights.
I'm a lesbian: Maybe Micki's bi.

Pluto Turns Out to Be Moon. New Planet Discovered.

Via Revver's blog, here's a great user-generated ad (aka "citizen created commercial") for Revver.

If you like this stuff, you'll want to check out 22-year-old Ashley Davidson at his blog (Inspiration/Enjoy Studios), his Revver videos or his website "Enjoy Studioes."

Flat Cheese is a nice one:

Whoops. I just read the copy under the Revver post and realized I pointed out the same sites and favorite video as Micki. Coincidence not plagerism, Micki.

Tuesday, August 15, 2006

Revver Monetizes Videos at .75 to $1

What does this post headline mean? (for article click here).

Two Thumbs Up for This Video

Monday, August 14, 2006

Sobering Review of Revver by Sci-Tech Today

A sobering review of Revver by Sci-Tech Today that points out the solid business model but lack of popularity and content. Here's the most important point the article makes:

To solve its problem, Revver needs a bigger audience to submit, watch, and rate videos. That way, the most-watched category will have more variety, and users will be able to find higher quality videos there, which would garner better ratings. More clips would also keep the recent-updates section dynamic, preventing individual submitters from dominating the space for the day... Offering to split advertising revenue is apparently not enough to attract the needed audience. This could be because not enough people are clicking on the ads to make submitting videos very lucrative...Unfortunately, the success of social networking sites shows that one of the biggest ways to attract an audience is to have an audience that talks about the site and likes it and recommends it to friends. Revver needs to do something to get people talking about it positively.

Fair points. All remedied by a soon-to-come "fashion makeover" and (I hope) some investment in promoting the site. The article overlooks that Revver is trying to be a facilitator not a portal, and mistakenly calls it a "two-year-old" company when the beta's been live for under a year and the actual site hasn't launched. But it makes some fair points about the "hit or miss" content.

Now... did you think I was going to blog about this piece without some self promotion? Here's another part of the article...
On a recent visit to the two-year-old site, there were only 21,106 videos in a database, according to a ticker at the top of the site. YouTube, by comparison, has roughly 70 million. And of the videos that Revver does have, few are entertaining or informative, and they often tend to come from the same batch of contributors. ... There was, however, an entertaining video in the editor's-picks section called "The Revver Interns" in which a man orders around kids all seemingly under age seven. At one point, one of the kids is picking his nose, and the man asks, "Are you picking me a winner?" At another point, the kids get into a shouting match about sales. It was a cute concept that led the video to receive nearly 600 views. Many other clips had far less.
P.S. The author must have kids. They are indeed under 7.